Berna joined Genel in 2020, after an international career in top leadership teams, merging strong strategic insight, business acumen, and people leadership. Her expertise includes strategy, senior executive mentoring, culture, change management, corporate communications, brand management and DE&I. She is known for navigating organisations through uncertainty and complex change. Berna has cross-industry experience in energy, retail, manufacturing, and construction. She holds a BSc in Business Administration from Istanbul University and an Executive MBA from Sabancı University. She is the President of the European Association of People Management (EAPM) and a Board Member of the World Federation of People Management Associations (WFPMA), representing Europe.